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Launching a design-centric brand, brought to you from the world's best specialists at Moorfields Eye Hospital.

Power couple Shopify and Recharge were paired to create an experience as powerful as it is pleasing to the eyes.

  • Branding
  • Strategy
  • UI/UX
Forward Facing

We wanted to create an experience that was good to your eyes, quite literally. For a brand (Created by Made Thought) that champions eye health we wanted (needed!) an experience that not only looked visually appealing but also had functional accessibility features to support this. We created a colour mode feature, inline with expert science for the visually impaired, to allow the user to adjust the colours as they see fit.

Seemless Subscription

We used Recharge to power subscriptions. As market leader for Shopify subscriptions it was a no-brainer in delivering a simple yet effective Subscription offering. Boosting sales by 64%.

The move to Headless saw an +18% increase in Conversion Rate YOY.
Functional Fun

Over the past 5 years Rotate° have plugged in as a digital team for hire; Product Manager, Designer and Engineers working in an Agile methodology, to deliver high-value, user-informed projects.

Functional Fun

Over the past 5 years Rotate° have plugged in as a digital team for hire; Product Manager, Designer and Engineers working in an Agile methodology, to deliver high-value, user-informed projects.

“A creative yet functional site that increased out online conversions by 43%”
Sam Ozkan, Founder
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